This company of the Tata Group was making losses, but one decision by Ratan Tata turned it into a profit-churning machine. Discover the story.
Titan, a Tata Group’s company, initially started as a watchmaker but soon spread its roots into the lifestyle sector and made a base of loyal customers. Today, the company sell watches, jewelry (Tanishq), eyewear (Eyeplus), and perfumes. Notably, Tanishq played a crucial role in taking Titan to new heights. When Tanishq was launched back in 1994 it was considered as a failed brand. Things escalated to a point where people suggested Ratan Tata to shut down the jewelry business. But Tata continued it and made it profit-churning business.